GREENVILLE, S.C. – Conference Carolinas is excited to announce a strategic partnership with Big Pear Sports, a new Free-to-Watch startup streaming platform from Coth Media Group, LLC dedicated to collegiate and amateur athletics. Launching in 2026, Big Pear Sports will showcase Conference Carolinas’ archived games, highlights, analysis, and original shoulder content across its FAST (free ad-supported streaming TV) and AVOD (advertising-supported video on demand) channels.

Unlike live broadcasters, Big Pear Sports specializes exclusively in second-window content — giving schools, athletes, and fans more opportunities to extend the life and impact of their video programming.

“This partnership with Big Pear Sports gives our student-athletes and schools a powerful new platform to reach fans while creating additional financial support for the league,” said Craig McPhail, Associate Commissioner of Conference Carolinas. “As a startup, Big Pear Sports is bringing a fresh, innovative model to college sports that aligns perfectly with our mission and helps bring additional awareness to our members.”

“Watching is the New Giving”
At the heart of Big Pear Sports is a simple belief: “Watching is the new giving.” Every fan view counts as a way to give back. Even a 30-second watch of content — old games, interviews, behind-the-scenes features, or original series — can generate real financial support for schools through the platform’s unique revenue-sharing system.

Sponsortising: Advertising with a Purpose
Big Pear Sports introduces Sponsortising, a new approach that combines the measurable impact of digital advertising with the community connection of college athletics sponsorship.
Here’s how it works:

• Brands gain premium ad placement around targeted sports and shoulder content.
• Schools and conferences share in the revenue through the Creator Syndication Fund, which allocates 25 percent of every Sponsortising dollar back to partners based on viewership.
• Fans give back just by watching — the more they watch, the more their schools earn.

Big Pear Sports Accelerator
Big Pear Sports also runs the Accelerator program, partnering with universities, conferences, and students to create shoulder content such as podcasts, vlogs, and original series. The Accelerator gives students hands-on media experience while generating additional revenue for schools through the Creator Syndication Fund. Sponsortisers can support these student-created programs as well, creating authentic engagement opportunities with collegiate audiences.

“We’re proud to launch Big Pear Sports with Conference Carolinas as one of our first major partners,” said Alex Washington, Founder of Big Pear Sports. “Sponsortising is built for brands who want more than impressions — they want connection.”

For Sponsortising opportunities, please contact Sales@CothMedia.com.

About Conference Carolinas
Conference Carolinas has a rich tradition in roots that dates back to its inception in Dec. 6, 1930. The NCAA Division II athletics conference presently has member schools located in Georgia, North Carolina, South Carolina, Tennessee and Virginia. Member institutions for the 2025-26 academic year are Barton, Belmont Abbey, Chowan, Converse, Emmanuel, Erskine, Ferrum, Francis Marion, King, Lees-McRae, Mount Olive, UNC Pembroke, North Greenville, Shorter, Southern Wesleyan and Young Harris.

Conference Carolinas is a sole sponsor of 26 sports and also collaborates with two other conferences (South Atlantic Conference and Great Midwest Athletic Conference) to offer opportunities in four additional sports for a total of 30 in the 2025-26 academic year. The ability to provide its membership sports sponsorship in 30 sports is the most in all of NCAA Division II.

In addition, Conference Carolinas also provides championship opportunities for its member institutions in spirit and in developmental sports. Conference Carolinas believes in the development and formation of the whole person in body, mind and soul. Our students are nationally recognized for their extraordinary success in the classroom, in the community and at the highest levels of NCAA competition.

About Big Pear Sports
Big Pear Sports is a free-to-watch startup sports media platform created by Coth Media Group, LLC. Launching in 2026, Big Pear Sports distributes second-window collegiate and amateur athletics content — including games, highlights, analysis, and shoulder programming — through FAST and AVOD formats. Powered by its unique Sponsortising model, the platform shares 25% of ad revenue with partner schools and conferences, ensuring that every view is also a way to give back. Learn more at www.BigPearSports.com.

Media Contacts
Big Pear Sports (Coth Media Group, LLC)
Alex Washington
Founder & Head of Content
601-624-0921
Alex@CothMedia.com
Sales Inquiries: Sales@CothMedia.com